Case Study Parrot Heads Unite Essay examples - 1021 Words

When I imagine a Parrott Head, or Jimmy Buffett fan, I see a Hawaiian themed shirt, white sandy beaches, a margarita, and a lot of people coming together to have a good time. Jimmy Buffett has made a name for himself, otherwise known as his brand. This brand is maintained only by those who follow him and purchase his music, eat at his restaurants, purchase his products, and visit his vacation destinations and casinos. These fans, or Parrot Heads, are not only supporting his brand, they are also participating in various charities and clubs around the world. What is a Parrot Head? Parrot heads are not just fans of Jimmy Buffet’s music, they are people who are involved in the communities which they reside. Although Parrot Heads are†¦show more content†¦A love for music, specifically Jimmy Buffett tunes, and charitable contributions have brought these individuals together, forming a brand community. Solomon (2012) defines a brand community as â€Å"a group of consumers who share a set of social relationships based on usage of or interest in a product.† Fans of Jimmy Buffett already existed and attended concerts, some even tailgating before the show, but Scott Nickerson, wanted to reunite with fellow fans more frequently than at the annual concert in Atlanta, Georgia. He started a local Parrot Head club for individuals who enjoyed Jimmy Buffett music, but it was not only about the music. Nickerson was inspired by Jimmy Buffet’s charitable work. The start of the first Parrot Head club was also the start of the incredible charitable work the now international organization is recognized for. This referent power which Jimmy Buffett has continued to grow, as did the number of clubs throughout the United States. The PHIP reports club membership averages at 150 members, which â€Å"an average age range between the mid-twenties and mid-fifties† (Nickerson, 2014). With 221 clubs in the United States (recognized by PHIP), nine in Canada, and one in Australia, the brand community is a target for marketers worldwide (Parrot Heads in Paradise Inc., 2014, Chapters: Parrot Heads in Paradise Inc.).Show MoreRelatedGirls Are More Achiever Than Boys6681 Words   |  27 Pagesrealise why they were pestered to study. I wont mention why there are more men in the IT market than women.   Derran, WalesBecause girls distract the boys in lessons! Its obvious. The way some girls dress in class these days would make the most conscientious boy turn his head and cause his mind to wander!   Iain, UKIt depends where your goalposts are. In school or college and many of the new universities - where it seems to boil down more and more to being a diligent parrot, girls are achieving the highestRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesImperatives: IT, the politics of transformation and futures. Notes on Writing a Case Analysis Structuring a Case Analysis General notes on the Medical Model The Organisation is not well Structure of the Medical Model Description Analysis/Diagnosis Options Prescription/Recommendation Action Concluding theoretical commentaries Abstract References Presenting a Case Report Important Notes for Writing Your Own Case Study Space for Doodles, Marginal Notes, Aimless Scribblings, Love Letters and Shopping